In the ever-evolving world of high fashion, K-pop sensations continue to make waves. Just days after Stray Kids' leader Bang Chan became Fendi's latest ambassador, the group's maknae, I.N, has joined forces with another prestigious brand. On January 23, 2025, Bottega Veneta announced that I.N would be representing their brand as a new ambassador. This development showcases the growing influence of K-pop stars in the global fashion industry and highlights the brand's appreciation for artistic expression.

A Closer Look at the Announcement

In the heart of winter, on January 23, 2025, Bottega Veneta unveiled I.N as its newest brand ambassador. The singer, whose real name is Yang Jeongin, expressed his excitement and gratitude on social media platforms. He emphasized his admiration for the brand's craftsmanship and self-expression. “As someone who loves fashion and understands the dedication required to excel in this field, I am thrilled and inspired by Bottega Veneta’s remarkable artistry,” he wrote. “Representing the house and sharing its vision means a great deal to me. Stay tuned for more!”

To celebrate the partnership, I.N participated in an exclusive photoshoot where he showcased various outfits from Bottega Veneta's collection. In one image, he wore a relaxed taupe suit paired with a soft yellow blouse. Another photograph featured him in a leather bomber jacket adorned with the brand's iconic woven pattern, complemented by a simple white tee and jeans. Fans were treated to a behind-the-scenes glimpse through additional outtakes shared by I.N, offering an intimate look into the shoot.

The collaboration between I.N and Bottega Veneta marks a significant moment in both the music and fashion industries. It reflects the increasing synergy between luxury brands and K-pop artists, highlighting the mutual respect and creative alignment between them.

From a journalist's perspective, this announcement underscores the growing influence of K-pop idols beyond music. Their ventures into fashion not only expand their personal brands but also introduce a younger demographic to high-end fashion houses. This trend sets an exciting precedent for future collaborations and demonstrates the power of celebrity endorsements in shaping consumer trends.