An innovative animated series set to premiere this fall aims to equip young children with the literacy skills necessary for navigating their everyday lives. Phoebe & Jay, created by Genie Deez and Thy Than, introduces preschool-aged viewers to a world where understanding signs, posters, labels, and other forms of text becomes an engaging adventure. Through the eyes of fraternal twins Phoebe and Jay, who reside in the enchanting Tobsy Towers, the show highlights how functional literacy can empower children to solve problems and connect with their community.

The heart of Phoebe & Jay lies in its curriculum that emphasizes practical literacy. Episodes showcase the twins using various texts to assist neighbors, choose the right clothing sizes, and even organize old recordings left behind by the building’s architect. These scenarios demonstrate how everyday tasks can be opportunities for learning and growth. The setting of Tobsy Towers—a repurposed grand hotel turned affordable housing—provides a rich backdrop for stories that celebrate family, community, and the power of reading. With the support of their optimistic father Pete and their no-nonsense Grandma Annie, Phoebe and Jay navigate life's challenges with humor and positivity.

This new series embodies the belief that every child can thrive when given the tools to understand and engage with the world around them. By fostering early literacy skills, Phoebe & Jay not only prepares young audiences for academic success but also instills confidence and curiosity. The creators, inspired by their own experiences, aim to provide representation and relatable characters for diverse audiences. Through PBS KIDS, this series will reach families across the country, promoting the idea that literacy is a powerful tool for personal and communal development. Ultimately, Phoebe & Jay encourages children to see themselves as capable learners and contributors to their communities.